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How a Luxury Water Brand Can Prioritize Sustainability: The Fillico Example
Luxury water sits in an awkward but fascinating corner of the market. On one hand, it sells refinement, scarcity, presentation, and a feeling that the ordinary has been elevated. On the other, it sells a product that most people can get from a tap or a simple reusable bottle. That tension is exactly why sustainability matters so much in this category. If a luxury water brand is going to ask customers to pay for beauty, ceremony, and experience, it also has to answer a harde
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